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Sports Management Major

Study of business principles applied to the sports and recreation industry.

Entry: $35,000
Mid: $55,000
Senior: $85,000
Growth: 15% (high)

Overview

Sports Management majors learn business principles applied specifically to the sports and recreation industry. Students study marketing, finance, law, and management within the context of professional sports, collegiate athletics, and recreation.

The curriculum covers sports marketing, facility management, event planning, sports law, and athlete representation. Students often gain practical experience through internships with sports teams, leagues, or athletic departments.

Sports Management graduates work for professional teams, collegiate athletics, sports marketing agencies, and recreation organizations. The field combines business acumen with passion for sports.

Career Prospects

Sports Marketing Manager
Athletic Director
Sports Agent
Event Coordinator
Sports Information Director
Facility Manager
Recreation Director
Sports Media Relations
Sports Analytics Specialist
Professional Team Manager

Top Universities for Sports Management

1

University of Massachusetts-Amherst

Amherst, MA • 64.0% acceptance rate
US News
#67
2

University of Florida

Gainesville, FL • 26.0% acceptance rate
US News
#39
3

Ohio University

Athens, OH • 65.0% acceptance rate
4

Syracuse University

Syracuse, NY • 49.5% acceptance rate
US News
#58
5

Arizona State University-West

Glendale, AZ • 75.9% acceptance rate
US News
#105
6

University of Georgia

Athens, GA • 43.0% acceptance rate
US News
#47
7

Pennsylvania State University

University Park, PA • 35.0% acceptance rate
US News
#55
8

Indiana University-Bloomington

Bloomington, IN • 80.0% acceptance rate
US News
#73
9

University of Michigan-Ann Arbor

Ann Arbor, MI • 15.0% acceptance rate
US News
#21
10

Florida State University

Tallahassee, FL • 25.4% acceptance rate

Popular Courses

Sports Marketing
Sports Finance
Sports Law
Facility and Event Management
Sports Media Relations
Athletic Administration
Sports Economics
Recreation Management
Sports Analytics
Professional Development

Admissions Requirements

  • Passion for sports and athletics
  • Business and marketing interest
  • Leadership experience
  • Communication skills
  • Sports participation or experience
  • Networking abilities
  • Event planning experience helpful

Essential Skills

Marketing and promotionEvent planningCommunicationNetworkingBusiness analysisLeadershipProject managementCustomer service

Work Environments

  • Professional sports teams
  • Collegiate athletic departments
  • Sports marketing agencies
  • Recreation centers
  • Sports facilities
  • Sports media companies
  • Event management companies
  • Sports governing bodies

Frequently Asked Questions

What can I do with a Sports Management major?

A Sports Management major opens doors to careers in sports marketing manager, athletic director, sports agent, and many other fields. The skills you develop in marketing and promotion, event planning, communication are highly valued across industries.

What is the job outlook for Sports Management graduates?

The job growth for Sports Management related careers is projected at 15% (high), according to the Bureau of Labor Statistics. Entry-level salaries typically start around $35,000, with potential to grow to $85,000 or more with experience.

What are the admission requirements for Sports Management programs?

Most Sports Management programs require passion for sports and athletics and business and marketing interest. Additionally, many programs look for leadership experience and communication skills.

Which universities have the best Sports Management programs?

Top universities for Sports Management include University of Massachusetts-Amherst, University of Florida, Ohio University, Syracuse University, Arizona State University-West, among others. These institutions are known for their strong faculty, research opportunities, and career placement rates.